The richness made possible by e-commerce technologies does which of the following?
A) It reduces the cost of delivering marketing messages and receiving feedback from users.
B) It allows consumers to become co-producers of the goods and services being sold.
C) It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
D) It enables worldwide customer service and marketing communications.
Question 2
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
A) ubiquity
B) richness
C) information density
D) universal standards
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