Which of the following statements about a free pricing strategy is false?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness.
Question 2
All of the following are fixed price strategies except:
A) bundling.
B) versioning.
C) free pricing.
D) yield management.
