Author Question: Your e-commerce design company has received an RFP to help create an e-commerce presence for ... (Read 235 times)

mwit1967 · **on:** Jul 7, 2018

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

What will be an ideal response?

Question 2

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?

What will be an ideal response?

akpaschal · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Student answers will vary, but should include the following:
Elements that will be in the proposal include the (1 ) business goals, or vision, or mission statement, (2 ) identification of the target audience, (3 ) description of the marketspace, (4 ) a strategic analysis or SWOT analysis, (5 ) the content to be included, (6 ) a development timeline, and (7 ) a budget. Other recommendations that the student should mention include using social, local, or mobile marketing.

Answer to Question 2

A one-year e-commerce presence timeline might include the following phases, activities, and milestones. Phase 1/Planning, in which an e-commerce presence would be envisaged and personnel developed, with a milestone of creating a mission statement; Phase 2/Website development, in which content would be acquired, a site design developed, and hosting arranged for the site, with a milestone of creating a website plan; Phase 3/Web implementation, in which keywords and metatags would be developed, search engine optimization strategies deployed, and potential sponsors identified, with a creation of a functional website as the milestone; Phase 4/Social media plan, in which appropriate social platforms and content for products and services would be identified, with the creation of a social media plan as the milestone; Phase 5/Social media implementation, in which a Facebook, Twitter, Pinterest and other social media presence would be developed, with a functioning social media presence as the milestone; and Phase 6/Mobile plan, in which a mobile plan would be developed with options for porting the website to the mobile platform considered, and with a mobile media plan as the relevant milestone. Phase 6/Mobile plan might also be the first phase for a firm that wanted to employ mobile first design.