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Author Question: Which of the following best describes the early years of e-commerce? A) They were a technological ... (Read 88 times)

ssal

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Which of the following best describes the early years of e-commerce?
 
  A) They were a technological success but a mixed business success.
  B) They were a technological success but a business failure.
  C) They were a technological failure but a business success.
  D) They were a mixed technological and business success.

Question 2

Which of the following is a characteristic of the Consolidation phase of e-commerce?
 
  A) predominance of pure online strategies
  B) emphasis on revenue growth versus profits
  C) brand extension and strengthening becomes more important than creating new brands
  D) shift to a technology-driven approach



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aburgess

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Answer to Question 1

A

Answer to Question 2

C





 

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