In 2016, the world's online population was estimated to be around:
A) 330 million.
B) 3.3 billion.
C) 33 billion.
D) 330 billion.
Question 2
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.
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