Author Question: Identify and describe the main types of portals. What will be an ideal ... (Read 32 times)

maegan_martin · **on:** Jul 7, 2018

Identify and describe the main types of portals.

What will be an ideal response?

Question 2

Consumers in auctions are not driven solely by value maximization.

Indicate whether the statement is true or false

chreslie · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

There are two primary types of portals: general purpose portals and vertical market portals. General purpose portals attempt to attract a very large general audience and then retain the audience on-site by providing in-depth vertical content channels. Vertical market portals (sometimes also referred to as destination sites or vortals) attempt to attract highly focused, loyal audiences with a deep interest either in community or specialized content from sports to the weather. In addition to their focused content, vertical market portals have recently begun adding many of the features found in general purpose portals.

Answer to Question 2

TRUE