Author Question: Which of the following is currently a small part of the online marketing universe, but is expected ... (Read 69 times)

j.rubin · **on:** Jul 7, 2018

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

A) local marketing
B) location-based mobile marketing
C) mobile marketing
D) social marketing on Facebook

Question 2

How do people use their mobile devices today?

What will be an ideal response?

Galvarado142 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

B

Answer to Question 2

Most people believe that people use their mobile devices on the go, but in fact, according to one of the very few studies of actual mobile behavior, almost 70 of all mobile minutes actually occur in the home. People spend about 5 hours and 45 minutes with digital media on average daily, and over three of these hours is spent using mobile devicessmartphones and tablets. Recent data show that entertainment, not shopping or buying, is the primary focus (at least in terms of time) for mobile device users. Of the three hours (180 minutes) a day that people are spending using their mobile devices, 29 minutes (16) is spent on social networks. Watching video accounts for 29 minutes (16) as well. Listening to music, primarily via streaming music services, accounts for 47 minutes (26), presumably mostly on smartphones. Hence, over 40 of mobile device use is for entertainment (music and video), with social networks consuming another 16. Another recent survey by Pew Research Center described the broad range of activities that mobile users accomplish on their mobile devices when they are not entertaining themselves or socializing. People use the mobile devices for pretty much the same activities as they do their desktop computers, from getting information, to banking, and looking for places to live. However, this survey did not include data on shopping and purchasing behavior, and did not include information on time spent with the activity.