Author Question: ________ are useful when a team needs to meet on some topic but everyone cannot meet atthe same ... (Read 71 times)

mia

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________ are useful when a team needs to meet on some topic but everyone cannot meet atthe same time.
 
  A) Blogs
  B) Discussion forums
  C) Wikis
  D) Surveys

Question 2

What is the difference between traditional customer relationship management (CRM) andsocial customer relationship management (CRM)?
 
  What will be an ideal response?



mammy1697

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Answer to Question 1

B

Answer to Question 2

In social CRM, because relationships emerge from a joint activity, customers have as
much control as companies. This characteristic is an anathema to traditional sales managers who
want control over what a customer is reading, seeing, and hearing about a company and its
products. Further, traditional CRM is centered on lifetime value; customers who are likely to
generate the most business get the most attention and have the most impact on the organization.
But, with social CRM, a customer who spends 10 cents but who is an effective reviewer,
commentator, or blogger can have more influence than a quiet customer who purchases 10
million a year. Such imbalance is incomprehensible to traditional sales managers.



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