Author Question: Porter's five competitive forces can be grouped into forces related to competition and forcesrelated ... (Read 240 times)

ishan · **on:** Jul 7, 2018

Porter's five competitive forces can be grouped into forces related to competition and forcesrelated to supply chain ________ power.

A) rivalry
B) labor
C) bargaining
D) consumers

Question 2

What was the purpose of traditional customer relationship management (CRM)?

What will be an ideal response?

gabrielle_lawrence · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C

Answer to Question 2

In the past, organizations controlled their relationships with customers using structured
processes and related information systems. In fact, the primary purpose of traditional CRM was
to manage customer touches. Traditional CRM ensured that an organization spoke to customers
with one voice and that it controlled the messages, the offers, and even the support that
customers received based on the value of each particular customer.