The effectiveness of new online ad programs needs to be evaluated ...

[clippers!]

The effectiveness of new online ad programs needs to be evaluated based on the frequency atwhich a customer clicks those ads. Identify the most effective and efficient method to analyzethis data.
 
  A) The click ratios must be tracked in real time.
  B) The data must be saved in batches and processed a few hours later.
  C) The clicks can be monitored for a short period of time and can be integrated for the total time.
  D) The sample time at which the maximum data is accumulated is assumed to prevail for the
  entire cycle.

Question 2

What are the different categories of application programs?
 
  What will be an ideal response?

[reversalruiz]

Answer to Question 1

B

Answer to Question 2

Application software consists of programs that perform a service or a function. Some
application programs are general purpose. Other application programs provide specific functions.
1. Horizontal-market application software provides capabilities common across all organizations
and industries. Word processors, graphics programs, spreadsheets, and presentation programs are
all horizontal-market application software. Examples of such software are Microsoft Word,
Excel, and PowerPoint.
2. Vertical-market application software serves the needs of a specific industry. Examples of such
programs are those used by dental offices to schedule appointments and bill patients. Vertical
applications usually can be altered or customized.
3. One-of-a-kind application software is developed for a specific, unique need. The U.S.
Department of Defense develops such software, for example, because it has needs that no other
organization has.