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Author Question: ________ refers to precautions taken to keep all aspects of information systems safe from ... (Read 72 times)

leo leo

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on: Jul 7, 2018
________ refers to precautions taken to keep all aspects of information systems safe from destruction, manipulation, or unauthorized use or access.
 
  A) Information systems security
  B) Information systems resource
  C) Information systems planning
  D) Information systems audit
  E) Information systems distribution

Question 2

Define viral marketing. Mention some of the forms that can be taken by viral marketing.
 
  What will be an ideal response?


HandsomeMarc

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A

Answer to Question 2

Viral marketing is using the network effect to increase brand awareness. The term viral marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication, similar to how real viruses are transmitted through offline social networks. Rather than creating traditional banner ads or sending out massive amounts of spam, businesses create advertisements in a way that entices the viewers to share the message with their friends through e-mail or social networks so that the message will spread like a virus. Viral marketing can take many forms, such as video clips, e-books, flash games, and even text messages.


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