Which of the following is true for tangible costs?
A) They are recurring costs.
B) They are always non-recurring costs.
C) They are relatively easy to quantify.
D) They are the same as intangible benefits.
E) They are always fixed costs.
Question 2
Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work on a variety of Internet related projects in more flexible ways.
E) It is used to market a product without the audience realizing it.
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