Author Question: Briefly describe analytical customer relationship management (CRM) systems. What will be an ideal ... (Read 51 times)

storky111

  • Hero Member
  • *****
  • Posts: 561
Briefly describe analytical customer relationship management (CRM) systems.
 
  What will be an ideal response?

Question 2

The order-to-cash process entails subprocesses such as price and terms negotiations, issuing of the purchase order, receiving the goods, and receiving and paying the invoice.
 
  Indicate whether the statement is true or false



iman

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

Analytical CRM focuses on analyzing customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service. Organizations that effectively utilize analytical CRM can more easily customize marketing campaigns from the segment level to even the individual customer. Such customized campaigns help to increase cross- or up-selling (i.e., selling more profitable products or identifying popular bundles of products and services tailored to different market segments) as well as retain customers by having accurate, timely, and personalized information. Analytical CRM systems also are used to spot sales trends by ZIP code, state, and region as well as specific target markets within those areas. Key technologies within analytical CRM systems include data mining, decision support, and other business intelligence technologies that attempt to create predictive models of various customer attributes.

Answer to Question 2

FALSE



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

For a complete list of videos, visit our video library