Which of the following is an example of reintermediation?
A) The diamond card of the Futilery Centriono, is issued by invitation only to customers who spend more than 250,000 a year on their shopping card.
B) Nanny Duke, a baby products manufacturing company, acquires a list of parents-to-be and showers them with samples of diapers and other baby products to capture a share of their future purchases.
C) Kambo, a fashion apparel company that deals directly with customers to sell its products, adds retailers to its supply chain to cater to its target audience in remote geographic locations.
D) Rusicwood, a furniture manufacturing firm, starts selling directly to its customers after experiencing a dip in sales due to channel conflicts between retailers.
E) Donuts Haven, a fast food chain, expands its menu beyond breakfasts by adding hearty snacks that substitute meals in order to provide competition to the other food chains in the area.
Question 2
A(n) ________ business strategy allows companies to leverage the flexibility offered by a decentralized organization, while at the same time reaping economies of scale enjoyed by centralization.
A) international
B) global
C) multidomestic
D) transnational
E) home-replication
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