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Author Question: Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score ... (Read 200 times)

JGIBBSON

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Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 545. With reference to the score, how should the sales team at Opezim respond to JM Toys?
 
  A) The sales team should contact JM Toys immediately.
  B) The sales team should let go of JM Toys, for the loss will be minimal.
  C) The sales team should attempt to up-sell more expensive goods to JM Toys.
  D) The sales team should spend more time with JM Toys.

Question 2

Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?
 
  A) loss/churn
  B) customer acquisition
  C) relationship management
  D) marketing


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mbcrismon

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JGIBBSON

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Reply 2 on: Jul 7, 2018
Wow, this really help


ghepp

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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