Author Question: What are the different purposes for which companies can use social networking sites? What will be ... (Read 76 times)

cnetterville · **on:** Jul 7, 2018

What are the different purposes for which companies can use social networking sites?

What will be an ideal response?

Question 2

Customers are one of the competitive forces that affect an organization's ability to compete.

Indicate whether the statement is true or false

k.lashomb · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

For companies, social networking sites offer a means to support knowledge sharing in the company and to reach people who may be interested in their products or services. Network interconnections help messages leap from one network of friends to the next. Companies also use ads which can be tailored to reach precise target groups based on their members' profiles. Beyond advertising, organizations create their own profiles as a means to connect with their customers, recruit new employees, announce new products, and generally promote their brands.

Answer to Question 2

TRUE