What is the difference between personalization and customization, as applied to e-commerce technologies?
A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
E) There is no difference, both terms refer to changing a product or communication for the consumer.
Question 2
________ is a gateway service that permits users to log in once, with one specific user ID and password, to gain access to multiple software applications.
A) Single sign-on
B) Canonical account
C) Pre-shared key
D) Shadow password
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