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Author Question: What is the difference between personalization and customization, as applied to e-commerce ... (Read 22 times)

Mr.Thesaxman

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on: Jul 7, 2018
What is the difference between personalization and customization, as applied to e-commerce technologies?
 
  A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
  B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
  C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
  D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
  E) There is no difference, both terms refer to changing a product or communication for the consumer.

Question 2

________ is a gateway service that permits users to log in once, with one specific user ID and password, to gain access to multiple software applications.
 
  A) Single sign-on
  B) Canonical account
  C) Pre-shared key
  D) Shadow password


bobsmith

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Reply #1 on: Jul 7, 2018
Answer to Question 1

D

Answer to Question 2

A


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Mr.Thesaxman

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Reply #2 on: Jul 7, 2018
Thank you :)


bobsmith

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Reply #3 on: Jul 7, 2018
Happy to help you


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