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Author Question: Describe some of the ways in which organizations can facilitate offline relationships through their ... (Read 91 times)

altibaby

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on: Jul 7, 2018
Describe some of the ways in which organizations can facilitate offline relationships through their websites.
 
  What will be an ideal response?

Question 2

Which of the following pairs perform similar functions in the online world?
 
  A) virtual reality and hashtags
  B) vCards and HTML
  C) microblogging and hCards
  D) presence awareness and context indicators


nothere

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Reply #1 on: Jul 7, 2018
Answer to Question 1

For many companies, such as Royal Bank of Scotland, Takashimaya Department Store in Japan, Abercrombie and Fitch, and Hyatt Hotels, the website's goal is to facilitate and extend offline relationships. To achieve this goal, the site should build customer awareness of the brand and encourage stronger and broader offline connections.
For example, retail stores might offer online buying with in-store pickup, and restaurants provide directions and discount coupons. India's Taj Mahal Hotel website features special deals, event planning, virtual tours, reward programs, and food preference surveys, along with online reservations. Websites for colleges and universities typically create engaging tours for prospective students and portals for current students, faculty, alumni, and staff to facilitate their offline relationship with students. Along with many online self-service applications, the sites include college news, sports scores, access to digital libraries, and online learning support.

Answer to Question 2

D


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