Author Question: Amazon's use of the Internet as a platform to sell books more efficiently than traditional ... (Read 56 times)

nelaaney · **on:** Jul 7, 2018

Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for

A) low-cost leadership.
B) marketing effectiveness.
C) focusing on market niche.
D) strengthening supplier intimacy.
E) developing synergies.

Question 2

At the top of the management structure for information systems projects in a large company is

A) project management.
B) the CIO.
C) the corporate strategic planning group.
D) the board of directors.
E) chief executive officer (CEO).