________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.
A) Search engine marketing
B) Search engine optimization
C) Geotargeting
D) Content farming
Question 2
For which of the following reasons are companies most likely to use social networking sites?
A) to encourage leisure activities like gaming at work
B) to encourage friendly interaction between employees while at work
C) to connect with customers and announce new products
D) to formulate marketing and organizational plans
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