Author Question: The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and ... (Read 32 times)

Mimi · **on:** Jul 7, 2018

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

A) inform or entertain the audience
B) influence the audience
C) sell products or services
D) facilitate product comparison

Question 2

Discuss how social network analysis can help in locating sources of relevant knowledge.

What will be an ideal response?

l.stuut · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

B

Answer to Question 2

Social network analysis refers to the process of tracking down key individuals who are tightly integrated into informal networks through which information flows. This technique maps and measures the strength of relationships between individuals and groups, represented as nodes in the network. The measures provide insights into network clusters and the roles different people play as leaders or connecting bridges to other networks. They pinpoint the loners who interact with very few others. The technique also uncovers those who play pivotal roles as bridges to other groups, both inside and outside an organization.