Author Question: An organization that has the primary goal of selling products and services needs to have a smooth ... (Read 82 times)

bobthebuilder · **on:** Jul 7, 2018

An organization that has the primary goal of selling products and services needs to have a smooth and convenient checkout process to maintain customer satisfaction.

Indicate whether the statement is true or false

Question 2

Lifetime Television, an American cable television company, specifically targets female viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles.

This is an example of a ________ strategy.A) market leadership
B) cost leadership
C) focused niche
D) price leadership