Author Question: What is meant by the strength of a relationship in the context of social capital? How can an ... (Read 47 times)

aabwk4 · **on:** Jul 7, 2018

What is meant by the strength of a relationship in the context of social capital? How can an organization use social media to strengthen its relationships?

What will be an ideal response?

Question 2

________ is high in an industry when alternative products that offer attractive savings are available.

A) The power of suppliers
B) The threat of substitutes
C) Network effects
D) The switching cost

Melissahxx · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

To an organization, the strength of a relationship is the likelihood that a person or other organization in the relationship will do something that benefits the organization. An organization has a strong relationship with the user if he buys its products, writes positive reviews about it, posts pictures of using the organization's products or services, and so on.

Answer to Question 2

B