Author Question: Sally Frost is a public engagement coordinator at Wildlife Foundation. What kind of capital does ... (Read 56 times)

newyorker26 · **on:** Jul 7, 2018

Sally Frost is a public engagement coordinator at Wildlife Foundation.

What kind of capital does she contribute to the organization when she successfully interacts with volunteers, builds contacts with corporate houses and long-term relations with government bodies over the years?A) social capital
B) structural capital
C) equity capital
D) venture capital

Question 2

Describe how social media helps organizations' promotion processes.

What will be an ideal response?

randomguy133 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

A

Answer to Question 2

The most immediate and profitable way that social media help business is by supporting the process of promotion. Promotion is the process of sharing data about a product or service with the objective to improve awareness and sales. Traditionally, businesses executed promotion via well-crafted messages from the business to the customer; however, with social media, promotion now includes informal messages and messages among customers.