Author Question: Intellectual capital refers to ________. A) the intangible assets and resources of an enterprise ... (Read 13 times)

gbarreiro · **on:** Jul 7, 2018

Intellectual capital refers to ________.

A) the intangible assets and resources of an enterprise
B) the assets that do not contribute to an organization's profitability
C) the assets of an organization that can be sold to another organization
D) the assets belonging to an enterprise that are freely available to the public

Question 2

A company discovers that its Facebook page contains numerous complaints representing reasonable criticism from customers about its products. Which of the following is likely to be the best response to such criticism?

A) Leave the problematic content as it is in order to lend credibility to the page.
B) Remove the content immediately to avoid negativity toward the company.
C) Delete the content and notify the users about the deletion.
D) Block the publishers of such posts from making further contributions.