Author Question: Text analytics can help organizational decision makers realize valuable insights into what customers ... (Read 34 times)

bio_gurl · **on:** Jul 7, 2018

Text analytics can help organizational decision makers realize valuable insights into what customers are thinking about the organization, the values and actions of the company, as well as customer or vendor motivations for beginning, maintaining,

improving, or discontinuing a relationship. Indicate whether the statement is true or false

Question 2

Business analytics (BA) is a term that covers the ideas of using big data along with a variety of quantitatively based analytical tools (such as statistics and predictive modeling) to answer management questions about trends and what-if questions.

Indicate whether the statement is true or false