Answer to Question 1
A common purpose for all database policies and standards is to reflect and support the business processes and business logic.
Answer to Question 2
This is because that to be successful, CRM implementations must involve an understanding of people, processes, and systems rather than just focusing on a narrowly defined IT application. Successful CRM necessitates that people change attitudes and that customer-facing processes change too. It is too often the case that companies just want to buy the CRM software and turn it on and then forget about it. This is one reason why they have such high failure rates.
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