Author Question: Administering a questionnaire on paper is one way to reach current users with minimal duplication ... (Read 129 times)

kfurse · **on:** Jul 7, 2018

Administering a questionnaire on paper is one way to reach current users with minimal duplication costs.

Indicate whether the statement is true or false

Question 2

CRM began in response to a changing market environment as mass marketing gave way to focused segment marketing and finally, target marketing to a(n):

A) focus group.
B) core customers.
C) niche player.
D) individual.