Author Question: ________ includes any business activity conducted over a wireless telecommunications network or from ... (Read 96 times)

azncindy619 · **on:** Jul 7, 2018

________ includes any business activity conducted over a wireless telecommunications network or from mobile devices.

Fill in the blank(s) with correct word

Question 2

List four reasons why Web advertising is growing rapidly.

What will be an ideal response?

leahchrapun · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Mobile commerce

Answer to Question 2

Seven reasons are mentioned in the textbook and include cost, richness of format, personalization, timeliness, location-basis, linking, and digital branding. Referencing cost, online ads are sometimes cheaper than those in other media. In addition, ads can be updated at any time with minimal cost. In terms of format richness, Web ads effectively use the convergence of text, audio, graphics, and animation. In addition, games, entertainment, and promotions can be easily combined in online advertisements. When using personalization, Web ads can be interactive and targeted to specific interest groups or individuals, and the Web is a much more focused medium. In the area of timeliness, Internet ads can be fresh and up-to-the-minute. Web advertising can be location based; Internet ads can be sent to consumers whenever they are in a specific time and location. With linking, it is easy to link from an online ad to a storefront. In the area of digital branding, even the most price-conscious online shoppers are willing to pay premiums for brands they trust.