Author Question: ________ treats each customer in a unique way to fit marketing and advertising with the customer's ... (Read 37 times)

cnetterville · **on:** Jul 7, 2018

________ treats each customer in a unique way to fit marketing and advertising with the customer's profile and needs.

Fill in the blank(s) with correct word

Question 2

Define Web portal. List and describe seven types of portals.

What will be an ideal response?

Question 3

Identification and settlement are the two major phases of card payment processing.

Indicate whether the statement is true or false

janeli1 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

One-to-one marketing

Answer to Question 2

A Web portal serves as a single point of access to critical business information located inside and outside an organization. Major types of portals include commercial, corporate, publishing, personal, mobile, voice, and knowledge. A commercial portal provides content for diverse communities, is intended for broad audiences, and offers fairly routine content. A corporate portal provides access to content within relatively narrow corporate and partner communities. A publishing portal is aimed toward communities with specific interests; involves little customization of content, and provides extensive online search features and some interactive capabilities. A personal portal is personalized for the individual. A mobile portal is accessible from mobile devices. A voice portal is a Web site with an audio interface and accessed by a telephone or cell phone. A knowledge portal facilitates collaboration by enabling access to knowledge by knowledge workers.

Answer to Question 3

FALSE