What are switching costs in e-commerce? (a) They are the costs ...

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What are switching costs in e-commerce?
 
  (a) They are the costs associated with setting up an Intranet.
  (b) They are the costs associated with starting an e-business.
  (c) They are the costs associated with switching associations between e-businesses.
  (d) They are the costs associated with switching Internet Service Providers.

Question 2

How can data collected from your own Web site be used?
 
  (a) It can be used to prevent fraud from being committed with your site.
  (b) It can provide you with valuable marketing research that can be used to optimize your site for your audience.
  (c) It can be used to force customers to return to your site
  (d) It can be sold to the IRS to help with tax auditing.

[EAN94]

Answer to Question 1

Ans: (c)

Answer to Question 2

Ans: (b)

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Excellent

[nanny]

Gracias!