Author Question: How do community sites create customer loyalty? (a) By selling customer email lists to marketing ... (Read 146 times)

LCritchfi · **on:** Jul 7, 2018

How do community sites create customer loyalty?

(a) By selling customer email lists to marketing groups.
(b) By offering general information that would be interesting to a wide group of subscribers.
(c) By managing mailing lists that send news updates on selected subjects to community members.
(d) By allowing visitors to contribute to the sites, chat with friends and find information specifically targeted to them.

Question 2

What is the advantage of services that use the comparison pricing model?

(a) They find the lowest prices for consumers and force online stores to keep their prices low in order to stay competitive.
(b) They allow users to compare features of similar products.
(c) They allow customers to get lower prices for bulk purchases.
(d) They prevent online stores from overcharging for obscure items.