A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to
A) give customers the opportunity to perform various functions interactively at any time.
B) link all of its back-end systems to create an integrated customer experience.
C) leverage its marketing channels by offering the advantages of each marketing channel to customers from all channels.
D) do all of the above.
Question 2
The situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition defines
A) disintermediation.
B) channel conflict.
C) distributor reassignment.
D) partner disassociation.
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