In what ways has the European privacy environment turned in 2015 ...

[pepyto]

In what ways has the European privacy environment turned in 2015 against American firms such as Facebook and Google?
 
  What will be an ideal response?

Question 2

Describe the three basic revenue models for digital content delivery.
 
  What will be an ideal response?

[Melissahxx]

Answer to Question 1

In 2015, the privacy environment has turned decidedly against American firms like Facebook, Google, and others whose business model requires near unfettered use of personal information to support advertising revenues. Five E.U. nations (Netherlands, Germany, France, Spain, and Belgium) have initiated a series of coordinated investigations into these firms' privacy and data policies. For instance, in 2015 Belgium sued Facebook for collecting and processing data without user consent, or explaining how it would use the information. France's privacy data-protection regulator ordered Google to expand the right to be forgotten to the entire world, not just to Europeans. Dutch, German, and Belgian authorities are investigating Facebook's combining of data from its services like Instagram and WhatsApp to target advertising, and its use of its Like buttons for tracking browsing habits across the entire Web.

Answer to Question 2

There are three revenue models for delivering content on the Internet. The two pay models are subscription (usually all you can eat, meaning the amount of content that you can consume is unlimited) and a la carte (pay only for what you use). The third model uses advertising revenue to provide content for free, often with a freemium option, which makes additional content available for a cost. In many cases, all three of the models work in tandem and cooperatively: free content can drive customers to paid content, as music companies have discovered with services such as Pandora.