A mediator suggested that the nurse manager and staff members ...

[hubes95]

A mediator suggested that the nurse manager and staff members decide on a method to resolve conflicts. It is important to have agreements about how team members will work together be-cause:
 
  a. If there are no agreements, each member will make up rules about how to handle disagreements and relationships.
  b. People are naturally difficult and will not work well together without such agree-ments.
  c. People will naturally ask for agreements about how to be together.
  d. A way to eliminate nonproductive team members must be available.

Question 2

What are the four critical concepts that are essential to understanding and becoming fluent in the language of marketing (select four that apply)?
 
  a. Segmentation and targeting clarify how customers will be served.
  b. Segmentation breaks down the mass mar-ket into submarkets.
  c. Targeting takes into account the whole market that can be considered in terms of smaller market segments.
  d. Differentiation calls for the creation of superior value.
  e. Positioning the product is completed in a manner where customers perceive it to be distinctive and desirable.

[Zebsrer]

Answer to Question 1

A
People must agree on the goals and mission with which they are involved. They have to reach some understanding of how they will exist together. Tenets or agreements such as I will res-pectfully speak promptly with any team member with whom I have a problem go a long way to avoid gossiping, backbiting, bickering, and misinterpreting others. Without agreement, people have implicit permission to behave in any manner they choose toward one another, including an-gry, hostile, hurtful, and acting-out behavior.

Answer to Question 2

B, C, D, E
Segmentation and targeting are the means of decision making about which customers will be served. Differentiation and positioning clarify how customers will be served. Segmentation in-volves identifying pieces of the total market that contain potential customers with distinguishable characteristics such as age, gender, geographic location, or ethnicity. Targeting takes into account the whole market that can then be considered in terms of attractive smaller market segments. A product offering's differentiation calls for the creation of superior customer value and is typically what strengthens its position in the market against competitors. Positioning the product such that customers perceive it to be distinctive and desirable is the foundation of the marketing program.

[hubes95]

Correct answers!

[Zebsrer]

Great! Please up vote