Author Question: A center of excellence for geriatric care is put in place in a large retirement community. This is ... (Read 73 times)

FButt · **on:** Jul 7, 2018

A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?

a. Segmentation
b. Targeting
c. Product differentiation
d. Positioning

Question 2

When you are help-ing her to dry, please check between her toes and toenails, and phone me by 10:30 if you notice nail discoloration or red-ness.

What will be an ideal response?

Sarahjh · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C
Product differentiation occurs when the market offers to create superior customer value.

Answer to Question 2

D
Delegation communication includes what is being delegated (and what is not), outcomes, specific deadlines (if applicable), specific reporting guidelines (what, when), and who may be consulted. Communication also includes conveying recognition of the authority to do what is expected.