Answer to Question 1
B
Nurses must be able to clearly articulate at least four dimensions of nursing to any audience or stakeholder: what nursing is; what distinctive services nurses provide to consumers; how nursing benefits consumers, including the improvement in nurse-sensitive outcomes; and what nursing services costs in relation to other health care services.
Answer to Question 2
C
One strategy for empowering nursing is to employ the media to create a stronger, more powerful image of nursing. This can be accomplished by writing opinion editorial pieces and letters to the editor for the local newspaper. On a larger scale a series of television spots promoting a positive nursing image can be delivered, such as the Johnson & Johnson Corporation Campaign for Nursing's Future.