Author Question: The hospital's board of directors sent letters to wealthy community leaders seeking donations to ... (Read 75 times)

faduma · **on:** Jul 8, 2018

The hospital's board of directors sent letters to wealthy community leaders seeking donations to help build an extension to the hospital. This target group is an example of:

a. An exchange public
b. An internal public
c. A sought public
d. An unwelcome public

Question 2

A wellness clinic was promoting a new weight loss capsule that was approved by the Food and Drug Administration. Over the last quarter, the clinic's data revealed an increase in the sale of the product.

This is an example of what stage of the product's life cycle?
a. Introduction stage
b. Growth stage
c. Maturity stage
d. Market decline stage

LP · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

ANS: C
Sought publics are desired by the agency but are not necessarily interested in the agency. For instance, wealthy people who are potential donors could be a sought public.

Answer to Question 2

ANS: B
The growth stage occurs when the number of customers and the size of the market increase.