Author Question: Uncontrolled media may be more valuable to political candidates than controlled media because ... (Read 84 times)

gonzo233 · **on:** Jul 8, 2018

Uncontrolled media may be more valuable to political candidates than controlled media because __________.

a. it is often viewed as being more objective by the public
b. it allows candidates to coordinate campaign advertising with outside groups
c. journalists are unlikely to care about the messages being communicated
d. it is typically more costly

Question 2

Knowing that people like to receive mail, the direct mail business has become a major tool in __________.

a. campaign fund-raising and persuasion
b. seeing that all households receive educational materials
c. ensuring that both candidates receive equal mailings
d. ensuring that no candidate is omitted from this information pool