Author Question: Barbara, a political candidate in an urban part of Texas, is running short of funds in the final ... (Read 92 times)

imanialler · **on:** Jul 8, 2018

Barbara, a political candidate in an urban part of Texas, is running short of funds in the final stages of her campaign. What should she do to reach voters?

a. use targeted mass mailings to the numerous groups
b. use television advertisements at the lowest unit rate
c. use sophisticated phone banks to attract voters
d. use Web advertising that sends people to her website

Question 2

What was one of the reasons behind George Bush's victory over Ann Richards?

a. his well-maintained and detailed website
b. his use of a positive style of campaigning to reach voters
c. the fact that he was the incumbent governor
d. his use of targeted mass mailings rather than robo-calls