Author Question: Which of the following is a concern related to the increased use of television and Madison avenue ... (Read 57 times)

magmichele12 · **on:** Jul 9, 2018

Which of the following is a concern related to the increased use of television and Madison avenue techniques in political campaigns?

A) that only actors would be good political candidates
B) that political candidates could be packaged and merchandised like toothpaste
C) that only Madison Avenue executives would be good political candidates
D) there are no concerns
E) the decreasing costs involved in using the media

Question 2

Studies of the effect of televised debates between presidential candidates

A) are inconclusive.
B) indicate that viewers see what they wish to see.
C) indicate that debates have a measurable direct influence on the outcome of an election.
D) indicate that no one bothers to watch the debates.
E) indicate that physical appearance does not matter.