Differences in press coverage between the initial speeches given to Congress by President Reagan and by President Obama show __________.
a. a diminishing audience for national news and presidential messages
b. that presidential addresses receive higher Nielsen ratings today than they did several decades ago
c. more Americans read presidential addresses in newspapers, while fewer view coverage on TV
d. that more than 50 percent of Americans can be expected to tune in to watch presidential addresses to Congress
Question 2
Many of the commercials that air during the nightly news broadcasts of ABC, CBS, and NBC seem to be for various prescription drugs. What is the most plausible explanation for this fact?
a. Today's generation of young adults is significantly more likely to read newspapers than their elders.
b. Political socialization is more important to governments than to individuals.
c. The age of the demographic that consumes television news is much higher on average than those that consume alternative sources of news.
d. Children who develop positive feelings toward political authorities grow into adults who are not easily disenchanted with politics.
Subtle Differences in Written Words
Maxine Williams was the founder and first president of the AAMA. Printed with permission of American
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