What are sound bites? What will be an ideal ...

[Mr3Hunna]

What are sound bites?
 
  What will be an ideal response?

Question 2

What is the role of the media in political campaigns, and how has this role changed in the past twenty years?
 
  What will be an ideal response?

[l.stuut]

Answer to Question 1

An ideal response will:
Define a sound bite as short outtake from a longer speech or interview.

Answer to Question 2

An ideal response will:
1, Discuss the different ways in which media affects political campaigns, including its ability to shape frontrunner status, broadcast negative coverage of candidates, issue paid advertising, and televise debates.
2, Note that the role of the media has changed over the years. More candidate coverage is negative, paid advertising has become more important, and the visual nature of the most consumed media gives an advantage to charismatic and telegenic candidates. Also, the Internet has taken a large role in fact-checking.