How did Bill Clinton use the results of focus groups to change his 1996 campaign strategy?
a. The campaign appealed more to the left to win the support of environmental groups.
b. The campaign became more conservative to appeal to moderate voters.
c. The campaign decided that it needed to solidify its Democratic base.
d. The campaign focused on winning the Southern vote.
e. The campaign used more straw polls to gauge public opinion.
Question 2
Which one of the following is true with respect to newspapers in the United States?
a. Newspaper circulation has remained relatively stable.
b. Newspapers remain the most popular source of news in America.
c. Newspaper circulation and advertising revenues have increased slightly in recent years as more Americans are turning to the want ads.
d. Newspaper circulation had dropped, but no major newspapers have gone bankrupt.
e. Newspaper circulation has fallen and some major papers have gone bankrupt.
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