Author Question: In the Clinton-Dole debates of 1996, viewers judged that __________ won both debates. Fill in the ... (Read 130 times)

SAVANNAHHOOPER23 · **on:** Jul 10, 2018

In the Clinton-Dole debates of 1996, viewers judged that __________ won both debates.

Fill in the blank with the right word.

Question 2

Knowing that the U.S. electorate was in a constant state of worry about the missile capability of the Soviet Union, what do you think were the impacts on the public of Lyndon Johnson's Daisy Girl ad?

What will be an ideal response?

blakcmamba · **Reply #1 on:** Jul 10, 2018

Answer to Question 1

Answer: Clinton

Answer to Question 2

Answer:
An ideal response will:
1. Discuss how the Daisy ad was designed to define Barry Goldwater as the candidate who might plunge the United States into nuclear war. Essentially, it defined Goldwater as a warmonger, while suggesting that Lyndon B. Johnson was the candidate who could keep the country out of war.
2. Discuss how this is an example of negative advertising and is the first memorable example of an attack ad using television. The answer should indicate that many people believe negative advertising can be effective.
3. Discuss how the Daisy ad is also a case that generated free air time. After the advertisement ran, many news programs discussed it or showed it, generating free air time for Lyndon B. Johnson.