The key to a candidate's media campaign is __________.
a. news management
b. fundraising
c. negative campaigning
d. finding the right message
Question 2
A campaign manager would be more alarmed by a gaffe her candidate made in a televised appearance than in an attack ad from an opponent because __________.
a. the news media are always looking for mistakes to analyze
b. voters do not like attack ads
c. candidates who make gaffes never get elected
d. voters tend to pay more attention to news coverage than to paid advertisements