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Author Question: Consider the following example: a marketing researcher wants to know the influence of participants' ... (Read 13 times)

evelyn o bentley

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on: Jul 13, 2018
Consider the following example: a marketing researcher wants to know the influence of participants' gender on willingness to buy toothpaste. In this example, participants' gender is the __________.
 
  a. independent variable.
  b. dependent variable.
  c. spurious variable.
  d. subject variable.

Question 2

Unlike a research topic that is defined broadly, a is better defined to provide direction for researchers.
 
  a. research experiment
  b. research hypothesis
  c. research question
  d. literary research


leahchrapun

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Reply #1 on: Jul 13, 2018
Answer to Question 1

D

Answer to Question 2

C


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