Author Question: Marketing researchers often use this scale to measure subjective feelings. A) Guttman scale B) ... (Read 23 times)

BrownTown3 · **on:** Jul 13, 2018

Marketing researchers often use this scale to measure subjective feelings.

A) Guttman scale B) Likert scale
C) semantic differential D) metric scale

Question 2

There are some very clear prohibitions in regard to human subject research, including

A) never causing unnecessary or irreversible harm to research participants.
B) under certain circumstances, getting voluntary consent from research participants.

C) making sure that all the research participants get the experimental treatment.

D) keeping certain people from participating.