Author Question: During the presidential debates in 2012, an inappropriate tweet was sent from KitchenAid's corporate ... (Read 77 times)

jilianpiloj · **on:** Jul 14, 2018

During the presidential debates in 2012, an inappropriate tweet was sent from KitchenAid's corporate account. KitchenAid quickly deleted the tweet, apologized, and took full responsibility for their error. This is an example of which goal for using online tools to interact with company stakeholders?
A) Improving customer service
B) Managing company reputation
C) Researching customer interests
D) Gathering product and marketing insight
E) Advertising a new product

Question 2

Employees at a chemical factory are systematically moved every two weeks among three different departments in the organization. This is called:
A) job empowerment.
B) job specialization.
C) departmentalization by function.
D) job enlargement.
E) job rotation.