Author Question: Rebecca is conducting research to determine how to get her company's listing higher up on search ... (Read 78 times)

arivle123 · **on:** Jul 14, 2018

Rebecca is conducting research to determine how to get her company's listing higher up on search engine results when customers do a search for permanent makeup. This online marketing tactic is known as:
A) social-media marketing.
B) lead generation.
C) online advertising.
D) search engine optimization.
E) content marketing.

Question 2

Gary recently noticed that the plant he is managing is delivering only 30 of its products on time. To determine the reason for the problem, he assembles various department heads and the plant supervisor to get their input on the matter. Although the ultimate responsibility is his, he has no difficulty delegating decision-making authority to any member of this group. This style of leadership suggests that Gary is a(n) _____ leader.
A) participative
B) authoritative
C) autocratic
D) passive
E) dependent